Bringing an island vibe to Manhattan’s hotspot.

To make a splash with influential consumers, press and trade, the brand was launched with a pop-up Scotribbean experience in Manhattan and Miami. Celebrating new Caribbean Smooth and the idea that “two cultures are better than one,” we brought together the vibe of these distinct lands and welcomed guests to our own delightfully quirky, mashed-up destination. The Scotribbean “island” had its own distinct language and culturally fused details imbued into every touchpoint, including pocket dictionary menus, bar games, music and cuisine. Scottish and Puerto Rican celebrity bartenders served creative cocktails with infusions of their homelands. And 23 invited influencer partners promoted the launch by putting a Caribbean twist on traditional Rum recipes to reinforce the versatility of the new spirit.