Bringing the boos to the booze aisle.
We scared up a cultural trend that drove a spooktacular Halloween program for Pernod Ricard’s portfolio of brands: “boo-ing” friends and neighbors by leaving surprise treats on their doorsteps was on the rise. In fact, “YOU’VE BEEN BOO-ZED” searches were up +250% over the past five years. Leveraging this insight gave us an easy avenue to serve up spine-chilling retail solutions and answer the client’s need for seasonal gifting of their spirits.
Stopping traffic with terrifyingly impactful in-store activations.
We blew out a world of haunting visuals – severed hands and cobwebs to hold the bottles, coffins and haunted houses for eerie displays, even skeletons and crooked trees to command attention in-store.
Making boos a real treat.
We dialed up the creep factor with custom bottle toppers and recipe hangtags perfect for leaving on the neighbors’ porch.
Driving higher baskets with boos sampling.
Sampling in priority channels ensured our brands were the talk of the (ghost) town and inspired shoppers to celebrate the Halloween season with our spirits in-hand.
Clients love to ask for work that “scares them,” but those ideas rarely live to see the light of day. But we challenged the brand team to take a leap into the underworld, and BRING THE BOOS delivered with a