The holiday program on everyone’s nice list.
In 2022, we created the “Get it Together” holiday campaign, inspiring hosts to keep things simple with Pernod Ricard’s multibrand portfolio of seasonal favorites. The program was a massive success, with top Kantar scores and over 75M in media impressions. In 2023, the clients asked for a sequel. And just like hosting a holiday party, this campaign was a Herculean task with dozens of moving parts.
Three campaigns in one festive wrapper.
We created three distinct messaging streams – one for the full portfolio of brands, a second for the drink-of-the-season Espresso Martini, and a third centered on the ease of Ready-to-Drink canned cocktails. We double-downed on Jesse Tyler Ferguson, bringing back our snarky and beloved sitcom star to help show shoppers how to stock their home bar with Pernod Ricard spirits and to get retailers excited to bring our program into stores.
The outcome? Pure holiday magic.
Retailers and clients raved about our cohesive toolbox of elements designed to work for any retail format, with calls for custom displays and major praise from the brand team. Not only was this Pernod Ricard’s largest multibrand program to date, but it was also the most executed campaign we created for them, gaining floor space around the country.
“These are some of the best-looking displays we’ve executed and have gotten kudos already from our c-suite.”
— Pernod Ricard Director of Shopper Marketing
Sleighing across social.
To inspire holiday hosts to stock their home bar with our full portfolio, we blanketed social media with our simple sipping solutions. 7 online video ads were created, along with 15 different platform-specific social ads that all drove shoppers to local retailers to purchase.